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The Men's Colour Palette That Speaks Style and Emotion
If you're a guy who appreciates good design, timeless comfort, and just enough edge to stay ahead of the curve, Summer 2025 has a lot in store for your wardrobe. This season’s colour palette is more than just a trend forecast, it’s a reflection of where we are culturally and emotionally. Think soft comfort, playful rebellion, and clean modernism all rolled into one.
Let’s break it down into three key moods that are shaping men’s fashion this summer.
1.
Emotional Reset & Soft Escapism
After years of stress, chaos, and digital overload, we’re all craving a bit of peace. This part of the palette leans into calm, cozy colours that bring ease into your everyday wardrobe. These tones are perfect for relaxed fits, light weight shirts, or even loose trousers, basically anything that makes you feel like you’re on vacation, even if you're just heading to your local café.
Mocha Mousse
Pantone’s Colour of the Year
A rich, earthy brown that signals a return to warmth and tactility. Try the Airflow Yacht Shirt or the Shorts in Sand, they're breezy fit and grounded tone are perfect for laid-back days with style.
Butter Yellow
Subtle, nostalgic, and quietly uplifting. The Bullet Tee in Popcorn brings this soft yellow to life with a relaxed structure and premium fabric, ideal for layering or as a statement on its own.
Powder Pink
This shade is quietly confident and more versatile than you’d think. Go with the Bullet Tee in Pink for a polished take on softness and calm.
STYLE TIP:
Mix these calming colours with breathable fabrics like linen, chambray, and light cotton. Think relaxed but refined.
2.
Playful Boldness & Self-Expression
Feeling adventurous? Welcome to the bold side of Summer 2025. Inspired by the chaos of the internet, Gen Z maximalism, and the ongoing evolution of personal style, this colour story is all about standing out with confidence and purpose.
Kermit Green
It’s weird. It’s fun. It turns heads... in the best way. While we don’t offer a neon green top, you can still embrace this playful energy by pairing bold accessories with grounded but stylish staples. The Cargo Pant in Military Green is a perfect base. Its relaxed structure and light tone allow brighter accents (like green sneakers or a graphic hat) to take center stage.
STYLE TIP:
If you’re not ready to go full-throttle with this colour, introduce it through accents. Think socks, hats, or a pair of bold sneakers with an otherwise neutral outfit.
3.
Modern Minimalism & Future-Forward Cool
Looking for something sleek, tech-inspired, and effortlessly stylish? These colours are made for the minimalist who likes to keep things clean, crisp, and a little unexpected.
Sky Blue
Cool, calm, and endlessly versatile. The Everywear Tee in Sky Blue is a perfect fit. Pair it with white or light grey pants for a fresh look that feels structured yet relaxed.
Shop the everywear tee
Shimmering Silver
Metallics aren’t just for women’s fashion anymore. A subtle silver accessory like a watch, a belt buckle, or even a pair of futuristic frames, can elevate your look
STYLE TIP:
Pair these tones with structured silhouettes and clean lines. Think elevated basics, monochrome outfits, and streamlined layering.
How to Wear It: Colour Made Simple
The beauty of this year’s palette is that it’s flexible. You can go soft or bold, minimal or expressive. One of the easiest and most effective ways to wear these colours? Go monochrome.
Pick a colour and build an outfit around it. Not only does it look sharp, but it also takes the guesswork out of coordinating. And the best part? The combinations are countless. Whether you're mixing tones within one palette or blending across themes, there’s no shortage of ways to experiment.
Mocha Mousse + Shimmering Silver
Earthy meets futuristic. Try the Airflow Yacht Set ( Shirt and shorts) in Sand. Lightweight and elevated, it’s perfect with silver accessories like a watch or sunglasses for a clean, modern edge. Don’t be shy to layer your favourite tee like the off-white bullet under the shirt.
Sky Blue + Butter Yellow
Fresh, crisp, and summer-ready. Try the Everywear Tee in Sky Blue. Pairs effortlessly with soft yellow layers or light-toned shorts. Cool, breezy, and easy to wear.
Pistachio Green + White
Casual, clean, and thoughtful. Try the Cargo Pant in Military Green + Your favourite White Tee. Structured comfort in muted green, balanced with crisp white for a smart weekend look.
The Summer 2025 palette is a masterclass in balance between the nostalgic and the new, the grounded and the digital, the calm and the bold. Whether you're leaning into soft pastels or stepping out in unapologetic brights, this season is all about dressing with intention and confidence.
So, whether you're at the beach, in the city, or working remotely from a sunlit patio, let your wardrobe reflect who you are, and who you’re becoming.
Stay grounded. Stay bold. Most importantly, Own Your Fit.
Shop The Colours
