Super Bowl LIX: The Real MVPs Were on the Wrist
Super Bowl Sunday wasn’t just about the game—it was a showcase of some of the most jaw-dropping timepieces in the world.
Now in the booth as a commentator, Tom Brady flexed a $740,000 Jacob & Co. Caviar Tourbillon covered in yellow sapphires. Not to be outdone, Michael Strahan rocked a Rolex Daytona “Rainbow”, featuring a bezel lined with multi-colored sapphires.
But the night’s biggest flex? Jay-Z’s ultra-rare Richard Mille RM 56-01 Tourbillon. With its fully transparent sapphire crystal case, this watch is as much a piece of art as a timepiece.
Lastly, Philadelphia Eagles quarterback Jalen Hurts wore a Patek Philippe Nautilus 5712R, an elegant timepiece featuring a moon phase display and power reserve indicator, embodying both functionality and sophistication.
These exceptional watches added an extra layer of glamour to Super Bowl LIX, highlighting the intersection of sports, music, and luxury fashion.
Shaquille O'Neal's Stylish Appearance in New Orleans
For One Bone founder Adam Greenberg, this Super Bowl was more than just a game—it was a full-circle moment.
NBA legend Shaquille O’Neal was spotted walking around New Orleans for Shaq's Fun House during the Super Bowl weekend, casually rocking a One Bone French Terry Short Sleeve Hoodie. Seeing a childhood idol repping the brand in such an effortless way was a surreal and proud moment for Adam.
Shaq has long been known for championing brands that truly fit his frame, so for One Bone to be in his rotation? That’s proof that the brand is doing something right. Built different, worn by legends.
Kendrick Lamar's Halftime Show and the Drake Controversy
The halftime show, headlined by Kendrick Lamar, was a focal point of discussion. Starting with an introduction from Samuel L. Jackson, dressed as Uncle Sam, Lamar performed from atop a GNX vehicle on the stage. The intensity built as his first backup dancers hopped out from the car. He was later joined by pop megastar and frequent collaborator SZAfor ALL THE STARS, their shimmering hit from the Black Panther soundtrack. The show also featured a surprise appearance by tennis legend Serena Williams, who briefly danced on stage, adding to the star-studded lineup.
Lamar performed his track Not Like Us, which includes veiled references to fellow rapper Drake. Notably, Lamar adjusted the lyrics during the performance, omitting certain contentious terms, yet still delivering lines that alluded to the ongoing feud. While he didn’t say the word that he typically says after certified on TV, he got the entire crowd to chant “a minor” in unison. There is no way that Drake was not in shambles after this performance.
Final Thoughts
Super Bowl LIX was more than just a championship game—it was a cultural event. From elite timepieces to fashion statements, and a halftime show that fueled rap beef debates, the night delivered something for everyone. Whether you were watching for the game, the style, or the spectacle, one thing’s for sure—the Super Bowl is always about more than just football.
